Safe Steps wanted to strengthen their digital presence in the highly competitive safety equipment market. Their old website lacked product categorization, was difficult to navigate, and failed to reflect their credibility and commitment to safety.
1. Align – Research & Design
We studied leading PPE competitors, researched customer pain points, and designed a clean, professional layout that builds trust and improves navigation.
2. Architect – Development & Code
The website was developed on WordPress with Elementor, ensuring a product-driven structure and easy backend management for the Safe Steps team.
3. Automate – Smart Tools & Efficiency
We added automation for repetitive tasks such as inquiry forms, product listings, and lead tracking to save time and streamline operations.
4. Amplify – Growth & Visibility
The site was SEO-optimized for key industry terms like “safety gloves supplier in London” and “industrial helmets online.” This boosted visibility and supported Safe Steps in reaching both B2B and B2C buyers.
+70% growth in product inquiries through the new website
Faster product discovery with clear categorization
Higher visibility on Google for safety product keywords
Stronger brand perception as a trusted safety partner