A Los Angeles–based fashion retailer seeking a minimalist black-and-white e-commerce website optimized for UX, performance, and conversions. The goal: a premium shopping experience with fast checkout, clean product discovery, and SEO-ready foundations for growth.
Integrated automated image optimization, inventory syncing, tax/shipping rules, abandoned cart flows, basic CRM tagging, and analytics dashboards to streamline operations and reduce manual overhead.
Built a robust store architecture with clean component-based templates, performant product listing pages, optimized PDPs, and secure payments. Implemented responsive layouts, schema markup, and accessibility best practices.
Launched with SEO-ready URL structures, metadata, and schema; configured analytics for funnel insights; and set up campaign-ready sections for lookbooks, drops, and influencer collaborations.
We analyzed target audiences, LA fashion competitors, and global e-commerce benchmarks. Defined information architecture, buyer journeys, and a minimalist black-and-white design system to support editorial imagery and conversion clarity.