The client, a Paris-based bicycle retailer, wanted to expand from offline sales into the e-commerce market. Their goal was to create a modern online store that showcases different types of bicycles and accessories while offering a smooth shopping experience. Since this was their first digital store, they needed help with branding, UX design, and local SEO to attract Paris customers.
1. Align – Research & Design
We studied global e-commerce bicycle stores to design a clean, lifestyle-focused interface. The design emphasized product photography, categories (mountain bikes, city bikes, kids’ bikes, accessories), and user trust signals like warranty & support.
2. Architect – Development & Code
The website was built on WooCommerce with Elementor, including features like product filters, detailed specifications, and a secure checkout system.
3. Automate – Smart Tools & Efficiency
We set up inventory management, order notifications, and automated invoices to reduce manual work. Multiple payment gateways were integrated to cater to local and international buyers.
4. Amplify – Growth & Visibility
Optimized the website for keywords such as “buy bicycles online Paris” and “bicycle store France.” We also added structured data for better Google Shopping visibility.
Successful launch of a fully functional e-commerce store in Paris
+80% increase in customer reach compared to offline sales alone
Improved efficiency with automated inventory & order processing
Growing presence in local SEO rankings for bicycle-related searches in Paris