Standard abandoned-cart tools send the same generic reminder to everyone, with no memory of what actually worked for a given customer and no way to flag high-value carts for personal follow-up.
We built an n8n workflow that runs every 15 minutes, reads abandoned carts alongside customer history and a running recovery log, then hands each cart to an AI strategist agent that decides the best recovery approach based on what has worked before — choosing channel, tone, and whether to loop in the owner directly.
What we did
Here's how we approached A D2C fashion & lifestyle brand's project, step by step.
Runs every 15 minutes — reads abandoned carts, customer history and recovery log together
AI strategist agent picks an approach per cart using past outcomes (self-learning)
Auto-generated recovery email (Gmail) and/or WhatsApp message (Green API)
Separate owner-alert logic for high-value or flagged carts
Full attempt logging plus cart marked as sent to prevent duplicate outreach
Results & impact
- Personalised, outcome-aware follow-ups instead of one-size-fits-all reminders
- Owner gets alerted only when a cart genuinely needs personal attention
- Fully autonomous recovery loop with zero manual monitoring
- Reusable pattern — pluggable into any store on Shopify, WooCommerce or custom stacks
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