Safe Steps' old website lacked product categorisation, was hard to navigate, and did not reflect their credibility in the competitive safety-equipment market.
We designed a clean, professional, trust-building layout in Figma, built a product-driven structure on WordPress with Elementor for easy backend management, automated inquiry forms and lead tracking, and optimised for B2B and B2C safety-industry SEO.
What we did
Here's how we approached Safe Steps's project, step by step.
Product-driven structure with easy backend management
Clear product categorisation for faster discovery
Automated inquiry forms and lead tracking
SEO for safety-equipment B2B and B2C search terms
Results & impact
70%
Growth in Product Inquiries
- +70% growth in product inquiries through the new website
- Faster product discovery with clear categorisation
- Higher visibility on Google for safety product keywords
- Stronger brand perception as a trusted safety partner
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